Helping you reach people you never would have reached otherwise
(and turn tire kickers into paying customers)
Hi, I’m Crystal.
For 20 years, I’ve worked in B2B marketing - in Fortune 500 boardrooms and with startups still finding their footing.
Along the way, I’ve helped unknown brands grow into multimillion-dollar businesses, built campaigns that beat revenue goals, and created messaging that makes it easier for customers to understand what a company does and why it matters.
No matter the size, every business wrestles with the same question: what’s actually working in our marketing?
Today, my work centers on two channels that consistently prove their value: LinkedIn and email.
From the people I’ve worked with
"Crystal has been such a gift to our business! She took the time to understand who we are and used her expertise to help us share our message clearly and effectively, all while respecting our time. We’re so grateful for her guidance."
Tyson Milner
"Crystal has transformed our LinkedIn presence from scattered to strategic. She listened closely to our goals and crafted powerful content pillars, giving our messaging clarity and purpose. Crystal also emphasized the value of tracking results, guiding us to refine our approach to consistently boost our monthly metrics. Her expertise has made our social media efforts both intentional and impactful..”
Sheila Meehan
"Crystal gets it, and as simple as that sounds, that means a lot and makes a tremendous difference in all of our dealings and the results. I doubted the impact she could make for me on LinkedIn and now I am a total believer. She backs up her claims and is an absolute pleasure to work with.”
Matt Muratore
"Crystal has helped me elevate my LinkedIn presence and helped my media company become very profitable. She’s amazing at all things marketing and I wouldn’t have the success I’ve had without her!"
Mike Collier
"When I worked with Crystal at GPA Midstream I found her very pleasant to work with. She marketed technical program products and ghostwrote articles and quotes for me. As an internal customer I was extremely impressed with her professionalism, product quality and organization. I really appreciated that she took the time to listen to the message I wanted to convey then would explain how her strategies would accomplish that. I can’t recommend working with Crystal enough.”
Martin Erne
"I had the joy of working with Crystal for several years, and she truly stands out as someone you can always count on. Crystal is conscientious, creative, and incredibly diligent — she puts her heart into everything she does.
She’s also prompt and professional, but what really makes her special is the way she always focuses on creating value in everything she does. Crystal has a genuine talent for thinking through complex issues to deliver excellent results.
If you have the chance to work with her, consider yourself lucky — she’s the kind of person who makes work not only successful but enjoyable.”
Joel Moxley
Examples of Work
5-Day Email Series
A med spa wanted to turn curious visitors into paying clients without pushing “Book Now” too soon. A 5-day email series answered common Botox questions, leading to 30% more consultations and thousands in recurring annual revenue.
Company LinkedIn Content
An energy sector company was posting without a plan and couldn’t tell what was working. After six months of a consistent content strategy, they saw impressions, clicks and followers more than double. Leadership could finally see how LinkedIn was contributing to visibility with the right people.
LinkedIn Ghostwriting
A CEO went from zero engagement on his personal profile to measurable growth in just six months. With consistent, original posts, his impressions hit nearly 100,000, his team landed 8 new projects directly from LinkedIn, and revenue grew 26% year-over-year.